Contributing Writers | Hardwood Floors Magazine

Roger Barker is an NWFA Craftsman, Master Craftsman, Advanced Master Craftsman, Vanguard and Ambassador Member and Market Manager Flooring at Fortifiber Building Systems Group in Fernley, Nevada. He can be reached at rbarker@fortifiber.com.

Matt Beaudreau has the background and training to be a powerful communicator for bringing generations together. He can be reached at matt@genhq.com.

Stacy Brown is the Editor/Publisher of Hardwood Floors Magazine, the official magazine of the National Wood Flooring Association. She can be reached at stacy.brown@nwfa.org.

Dana Cole is Executive Director at the Hardwood Federation, a Washington D.C.-based hardwood industry trade association that represents thousands of hardwood businesses in every state in the U.S. and acts as the industry’s advocacy voice on Capitol Hill. She can be reached at Dana.Cole@hardwoodfederation.com.

Jason Elquest is owner of Scottsdale, Arizona-based Blackhawk Floors Inc. and is an NWFA Regional Instructor. He can be reached at jason@blackhawkfloors.com.

Avi Hadad is the owner-operator of Avi’s Hardwood Floors in the San Francisco Bay area. He can be reached at avi@avisfloors.com.

Emily Morrow Finkell is an interior designer and CEO of EF Floors & Design, LLC in Dalton, a provider of hardwood floors and home furnishings, and NWFA design contributor. She can be reached at kikermorrow@gmail.com.

Lenny Hall is owner of Endurance Floor Company Inc. in West Park, Florida, and an NWFA Regional Instructor. He can be reached at lenny@endurancefloor.com.

Stuart Hirschhorn is Director of Research for Catalina Research Inc.in Highland Beach, Florida. He can be reached at shirschhorn@catalinareports.com.

Anita Howard is Chief Operating Office at the National Wood Flooring Association in St. Louis. She can be reached at anita.howard@nwfa.org.

Lindsay Konzak is President of 3 Aspens Media (3aspensmedia.com), which provides marketing- and research-driven content for businesses. She is also the former editor of Modern Distribution Management (mdm.com) and has written extensively about Amazon’s impact on B2B channels. She can be reached at lindsay@3aspensmedia.com.

Wayne Lee is business development and technical advisor for Middle Tennessee Lumber in Burns, Tennessee. He has taught thousands of students at wood flooring schools and has his Craftsman, Master Craftsman, Vanguard and Ambassador degrees from the NWFA. He can be reached at wlee@midtnlumber.com.

Michael Martin is President & CEO at the National Wood Flooring Association in St. Louis. He can be reached at michael.martin@nwfa.org.

Tommy Maxwell is a previous Board Chariman at the National Wood Flooring Association in St. Louis and President and CEO of Maxwell Hardwood Flooring in Monticello, Arkansas.

Brett Miller is VP of Certification and Education at the National Wood Flooring Association in St. Louis. He can be reached at brett.miller@nwfa.org.

Kjell Nymark is president at Precision Hardwood Floor Services, Inc.; an NWFACP-certified Installer, Sand & Finisher and Inspector; and NWFA Regional Instructor. He can be reached at kjell.nymark@nwfa.org.

Katrina Olson is a freelance writer and principal of Katrina Olson Strategic Communications. Reach her at katrina@katrinaolson.com

Barbara Dunn O’Neal is a Partner with the Associations and Foundations Practice Group at Barnes & Thornburg where she concentrates her practice in association law and meetings, travel, and hospitality law. She can be reached at 312.214.4837 or barbara.dunnoneal@btlaw.com.

Stephanie Owen is Education Director at the National Wood Flooring Association in St. Louis. She can be reached at stephanie.owen@nwfa.org.

Paul Reilly is president of Reilly Sales Training a St. Louis-based, privately owned company that specializes in training sales professionals, sales managers, and service professionals. He can be reached at 636-778-0175 or Paul@ReillySalesTraining.com.Visit ReillySalesTraining.com to sign up for his free newsletter.

Aaron Schaalma is with Signature Custom Flooring LLC in Oshkosh, Wisconsin. He can be reached at aaron@signaturecustomflooring.com.

Scott Taylor is with Fidbox LLC and an NWFA Regional Instructor. He can be reached at Sales@fidbox.net.

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